Bulk SMS Tips And Ideas
Bulk SMS marketing can be an incredibly fruitful form of marketing. On average, nearly 98% of all SMS messages are looked at within the first few seconds of being received. Whilst Bulk SMS is, in itself, a great marketing tool already, there are always ways to streamline and improve the efficiency of the service. Below are a few ideas and tips to make the service work even harder for you.
The first of the bulk SMS tips is to design the content of the SMS perfectly. Too much information can deter a reader from reading the message, and too little can potentially leave out certain information. The right amount of content is crucial to make sure that the reader pays attention to the message. Your message needs to be clear and to the point.
The second of our bulk SMS tips is to make sure that the timing of the SMS is appropriate. If your message is sent at 2am, customers are likely to ignore its content and unsubscribe from your mailing list. If you send off SMSes promoting a lunch special at 4pm, your target market will no longer be interested in the promotion. Timing is crucial and identifying the type of content you’re trying to promote, as well as the lifestyle habits of the customers you’re targeting is one of our most important bulk SMS tips.
The third of our bulk SMS ideas is to make sure that you’re not bombarding your (potential) customers with too many messages. One of the biggest reasons why people unsubscribe from mailing lists is because they feel bombarded by the number of messages they receive from a business. Having your company associated with spam is never a good thing and even if a customer may be interested in a product or service you offer, chasing them away from your mailing list only ensures that they’re not going to hear about it.
Another of our bulks SMS ideas is to test everything! One of the major attractions about bulk SMS is that you can receive bulk SMS reporting services. These bulk SMS reporting services can give your company a clear and distinct idea as to what kind of marketing strategy works best. Test various product promotional codes to observe which time of day recipients are more likely to respond to your SMSes. Bulk SMS reporting software can show summaries of the number of messages you have sent, where they have gone, brief summaries of each different message, and the number of customers who’ve opted out of receiving your SMSes. Another benefit of bulk SMS reporting is that it allows you to see which messages have been delivered, which have failed completely and which have bounced.
These bulks SMS tips were designed to make your bulk SMS experience as fruitful as possible. Don’t be afraid to implement your own bulk SMS ideas and conduct your own research.